Governor Ifeanyi Okowa of Delta State has said, stated that radio remains unquestionably, the most effective medium of mass communication in societies where sustainable development is paramount. Governor Okowa, who stated this while commissioning a new radio station, Hot 96.5 Fm in Asaba, noted that radio is the channel through which the people can be reached and they can equally have access to those they have freely chosen to govern them.

The governor who was represented by his deputy, Barr. Kingsley Otuaro, asserted that the commissioning of Hot 96.5 fm, puts Asaba once again on the map of broadcast media in the country, adding that it is a clear demonstration of management commitment to information dissemination and communication in the state. Dr. Okowa, urge the management of Hot 96.5 Fm to be professional, fair and objective in running the station, advising that the medium should not be use to run any person or persons or institution or institutions down but they should uphold integrity and objectivity at all times.

While advising the management to strive to hear from both sides on any given issues, he urge them to give the people very distinct medium devoid of channel noise and through which government also can feel the pulse of the people by the feedback they get. He noted that it is through such constant interaction and communication that better and deeper understanding of government policies and programmes will come on stream.

Dr. Okowa who noted that the Delta State government SMART 'agenda also covers the information sub-sector, appeal to media men and women to allow the people easy and free access to air their views, noting that their message to clients will be better communicated to increase

The governor who also advise the staff of Hot 96.5 FM to be dedicated and efficient in service delivery, called for more private sector investment in media ownership adding that together, the private sector and government can carry the people along given the fast pace of development going on around the globe.